![]() He saw the potential he had to become a major basketball star and began working to secure an endorsement deal for him. Vaccaro said he came up with the idea of collaborating with Michael Jordan after he saw his breakout performance at the 1984 Olympics in Los Angeles. He first got involved with the company in the early ‘80s when he helped sign several high-profile college basketball coaches to endorsement deals. John Paul “Sonny” Vaccaro ( played by Matt Damon on Air) was a basketball promoter and marketing executive who had a close working relationship with Nike. At the time, Nike was struggling to compete with other brands like Adidas and Converse, who were attracting young and sports oriented consumers. The Air Jordans’ story begins in the middle of the ‘80s, when Nike was looking to expand its brand into the basketball market. Matt Damon as Sonny Vaccaro in a scene from 'Air.' ana carballosa (AP) How were the Air Jordans born? Let’s take a look at the real story behind it. ![]() The rest of the story is based on different accounts of the Air project, with some elements added for dramatism. While he wasn’t involved in the production, he did meet with Affleck and gave several suggestions, including casting EGOT winner Viola Davis as his mother, Deloris Jordan. The Oscar winners also produce the movie, which - interestingly - doesn’t include Michael Jordan, the central figure of the story who gave his name to the silhouettes. The film, penned by the unknown Alex Convery, has been critically acclaimed (at the moment it has 99% approval on RottenTomatoes) and it could become a spring hit, introducing to a massive audience to this unique story that changed the way we look at sports shoes. Both actors star in Air, a movie directed by Affleck, which tells the story of the iconic Air Jordan brand, one of the most popular shoes in the world. The rest of the winners will be unveiled during the closing ceremony on July 17.Matt Damon and Ben Affleck could go again as a team to the next Academy Awards. Cannes vet Pedro Almodovar Bong Joon Ho, winner of last year’s Palme d’Or and Jodie Foster all attended the festival opening, where the latter, who first came to Cannes at 13 years old for Taxi Driver, was given an honorary Palme. This year’s Cannes was led by the musical Annette, starring Adam Driver and Marion Cotillard. His jury deciding on this year’s recipient of the Palme d’Or consists of Maggie Gyllenhaal, Parasite’s Sang Kang Ho, director Mati Diop, singer-songwriter Mylène Farmer, writer-director Jessica Hausner, actress-director Mélanie Laurent, writer-director Kleber Mendonça Filho, and actor Tahar Rahim. Qmu77XewK7- FILM DAZE July 6, 2021įirst-time jury president and first-ever Black jury president, Spike Lee is a long-time Cannes fixture who first attended the festival in 1986 with She’s Gotta Have It. The shoes Spike Lee is wearing were custom made by Nike, only 5 pairs exist. No one is happier to be outside than Spike Lee skipping down the Cannes red carpet. The suit itself is double breasted, for everyone’s pleasure, and a long necklace replaces a tie. He paired them with a sharp black hat, his signature wrist covered in bracelets, and custom Nikes with his face on the tongue. Matching glasses were, of course, a given. The acclaimed director arrived at the event in a show-stopping hot-pink suit. ![]() And, yes, we mean stomped as in the house down boots, mon cheri. Spike Lee traded his signature purple for hot pink.įor the first time in more than two years, Cannes Film Festival rolled out that iconic red carpet on the French Riviera, and on Tuesday, jury president Spike Lee stomped all over it.
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